What a personal stylist actually does (and doesn’t do)

If you’ve ever wondered what working with a personal stylist actually involves, you're not alone.

I often meet women who are curious about the process but also hesitant, usually because they’ve seen makeover shows or social media reels that make it look intimidating or extreme.

So let’s clear it up: working with a personal stylist isn’t about throwing out everything you own or dressing in whatever’s “trending” right now. It’s about discovering a style that feels like you - and making your wardrobe work smarter, not harder.

Here’s what I do (and don’t) do as a personal stylist in London:

✅Help you understand your body shape

One of the first things we do together is explore your unique shape. Not to box you in, but to help you dress in a way that feels good. Understanding your proportions is empowering, because you will understand WHY certain styles work for you (and why others don't). It makes shopping less overwhelming and way more fun. The goal is always to work with your body, never against it.

✅ Identify your style personality

Your wardrobe should reflect who you are, not just what’s “in” right now. I help you define your personal style by uncovering the themes you’re naturally drawn to, from natural and classic to dramatic and creative. You might have two or three style personalities, and that’s completely normal! Once we identify them, we build a wardrobe that feels cohesive and aligned with your everyday life.

✅Edit your wardrobe with purpose

A wardrobe edit isn’t about throwing everything out, it’s about reimagining what you already own. I’ll help you style existing pieces in fresh ways, identify gaps, and let go of what’s no longer serving you. Most clients are surprised by how many great items they already have: they just needed a new perspective and some guidance on how to pull looks together.

🚫Forces trends or strict rules

There are no rules here, just what works for you. I won’t tell you to wear something that doesn’t feel right or fits into a rigid “must-have” list. Style is about freedom and confidence, not fitting into a fashion category.

🚫Makes you throw everything away

This is not a TV makeover show. I don’t believe in bin bags full of clothes or starting from scratch (wouldn't that be crazy expensive!). Instead, we take a thoughtful approach. We rework what you own, style pieces in new combinations, and layer in only what’s really missing.

🚫Only takes you shopping

Shopping is just one part of the styling process - and usually the last step. The real transformation comes from understanding your shape, style, and wardrobe needs first. Once that foundation is clear, shopping becomes intentional (and often, minimal).

So, what’s it really like to work with a personal stylist?

Working with a personal stylist is like having a supportive, stylish best friend who sees your wardrobe (and your potential) with fresh eyes. It’s fun, confidence-boosting, and completely tailored to you. Whether you’re getting dressed for your career, navigating a life change, or just feeling stuck in a style rut, I’m here to help you feel aligned and confident in what you wear.

If you're ready to explore your style personality, understand your body shape, and fall in love with your wardrobe again, I’d love to help.

📍Based in London - offering in-person sessions.